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When going into a logo design process. Think “essence,” not “literal.”. Speaking to each other about love issues. The logo needed to be hip, and appeal to younger people, so the use of very contemporary visual language and fresh typography and colors were appropriate. But then the idea of substituting an even. Logo Graphic elements The various design elements in MUST Subsidiary Analyse og strategi USE THE GRAPHIC DESIGN MANUAL! Everyone who prepares material for print and screen media on behalf of Multiconsult is responsible for presenting our brand in the best possible way. You should therefore read the design manual carefully and learn our guidelines.
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Preview — Logo Design Love by David Airey
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the proces..more
Published August 1st 2011 by Adams Media (first published December 1st 2009)
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بداية من المحادثات الأولية مع الزبون وصولا إلى عرض العمل النهائي، يستعرض الكتاب جميع المراحل التي تمر بها عملية صناعة علامة تجارية ، مناقشا أغلب الحالات والسيناريوهات التي قد تعترضك. بشكل مختصر وبسيط يشرح الكتاب العناصر الأساسية في صناعة العلامة التجارية ، وكيف يمكن للعلامة التجارية أن تصمد لسنوات طويلة دون الحاجة إلى تغيرها - بشكل جذري - ، ويناقش كذلك أهمية وخطورة - على حد سواء - إعادة صناعة الهوية التجارية - خاصة للمؤسسات المتوسطة والكبرى. يستهدف الكتاب الشريحة المبتدئة ، آخذا في الاعتبار عدم ال..more
Dec 18, 2011Denise rated it really liked it
Recommends it for: graphic designers, illustrators
This is a great book to have in your collection if you are a designer or illustrator. David gives great advice on designing logos for clients, as well as good pointers that I had not thought of before. It's a quick read but perfect to have as a reference. I highly recommend!
As someone with no logo-making experience, I found this book to be tremendously helpful. It's succinct, with plenty of examples and clear explanations, and it also provides career advice for all designers. Glad I read it!
Jun 04, 2012Juvoni rated it it was amazing
Brilliant logo design demonstrations and excellent outline using fundamental techniques and processes to craft great works of art. Simplicity as often the most difficult thing to accomplish learning from the masters can help you get there!
Apr 11, 2019Fenriz Angelo rated it really liked it · review of another edition
This is a good introductory book about the importance in creating a good logo and the author provides essential elements to always have under consideration while in the process of creating an identity design for a business. It's not mind-blowing, actually, i already knew most of the stuff here bc it's what teachers taught me, but i think it's useful to have a literary source to look up. I would have liked more detailed examples of the designs, though.
Jun 01, 2017Christine Nabil rated it it was amazing
Aug 31, 2011J. Pedro Ribeiro rated it really liked it
If you are into branding and logos then you probably know David Airey. His knowledge in the graphic design field has generated two well known and popular blogs. In the book Logo Design Love, David covers brand indentity and logo design in an exciting and comprehensive way. The Book The book is divided into 3 main groups: Brand Identity, Process of Design and Tips, Advices and Resources. The text is easy to read and is beautifully illustrated. Throughout the pages we see examples and showcases of l..more
Dec 16, 2015Yassine Tetbirt rated it it was amazing
Brilliant! When I downloaded this book, yesterday with a series of Graphic Design books, I wasn't expecting a lot. At least not the much that would make me think that this it is going to change my way of 1- seeing logos and 2- My process of making a logo. If you're a Logos Designer, it's a must read book for you, if you're a Graphic designer it's a must read book for you. Even if you're not a designer at all, you are still going to love the parts in which the writer speaks about what makes the log..more
Jul 04, 2015Tushar Deb Chaudhary rated it it was amazing · review of another edition
It can't get any better. Logo Design Love is full of knowledge, inspiration and motivation. Not only does it teach you Logo Design but Brand Identity too. You just won't want to skip a single page. Nowhere was David tired or lazy to share the knowledge with you. He also tells you the story, mistake, greatness of other designs and designers as well. That once David started teaching you from the first page kept going until the last. You can only stop learning from the book if you close it.
Besides the outlandish price, this book was a fabulous find! David Airey does a fantastic job of clearly articulating the process of creating brand identity. Everything from the design process to teaching you the best practices for working with clients. I would highly recommend this book to anyone interested in the graphic arts or brand identity business. The art of making effective logo's has never been more exposed.
Mar 26, 2014William Moses Jr. rated it it was amazing
I have never really understood what makes a logo good or bad. My hope was that this book would help me understand. My main take away is this: an image can mean anything, but it's how you project it and tie it into the philosophy of your business that matters. Once you've figured out what you want, there are a few guidelines that can help you get the correct representation from whatever image or symbol you choose. A fairly easy book to read and a pretty informative one. I liked it.
Sep 04, 2017Ahmad Abdul-Ghany rated it really liked it
What a great book!.
Good beginner book with a lot of examples
Loved! Will read the second book!
Jun 30, 2017Sabrina Seheri rated it it was amazing
I absolutely loved reading this book! This book has quite useful tips and advices on real life working problems that you may face. Wonderful book! I would recommend.
Quite possibly the best design book I’ve read. The author goes into detail about his process and lessons learned over his career.
Really simple book, it explains what are the true principles of a good logo, and the authors gives some of his personal experiences in the business field.
For me, the best book on Logo Design.
Great read for someone new in the logo and branding business.
The best book I ever read on logo design. Improved me a lot
Dec 23, 2018Mystery rated it it was amazing
Logo Design Love is a great book for beginners and an awesome reference to keep. Airey touches on the core concepts behind designing logos and brand identities. I've been designing logos for five years now and I feel like I've still learned something new. He goes into case studies and clarifies some of the best ways for designers to give it their all. Highly recommend this one!
Logo Design Love is a practical example of the various quality works put out by veteran designers into this world, as well as an excellent testimonial to the design community's willingness to share creative ideas and best practices among peers. As a regular follower of David's inspirational blog entries, I would say that while I feel I've done myself a big favor professionally by taking extra effort going through the detailed thought process of fellow designers in this book, I believe the true g..more
Nov 02, 2013gone-plaid rated it it was amazing
One thing I really liked about this book was that it is absolutely obvious that a designer wrote and created it. As a book layout design piece, it is beautiful, simple, effective, and easily understood. As far as the content, it has a great amount of key points that any designer (beginner or guru) can apply to their daily life, as well as their business practices. If not for educational purposes and self improvement, than for at least reassurance that you're doing things the right way. It has a gr..more
Jan 18, 2016Ian rated it it was amazing · review of another edition
Lots of Insight for the Student of Design This book fills many blanks that might have been left during a formal art education. This book provides several examples of professional logos, and includes rough sketches that demonstrate the design process. There is other insight provided as well, such as dealing with clients, negotiating price, dealing with pitfalls. I recommend this book for anyone considering a career in the design industry. If you're a student and are considering design as a career..more
Sep 06, 2018Karthikraj Raviraj rated it it was amazing
Best guidebook for Logo designer! If you want to design a great logo, need to understand the process of developing logo, then this is the guide for you. It not only explain the process of Logo creation, this books also speaks on story behind famous logo, some difficulties which logo designer faces and way to tackle it (31 design tips are just amazing), and how we can take our logo to next step. I have started adopting all process for my logo design as stated in this book, and it really help my wor..more
This book has helped me countless times to inspire me, before every design task I take, I always find myself going through pages and pages of logo examples from David Airey. He clearly explains his brief and what his approach is with sketches and how he arrives at the final design. The book is a quick read so it's always good to keep at hand in your backpack to go through on your commute/ travels as you ponder about the design task at hand. Such a helpful book and a must have for every designer.
This is quick and informative read. The logo design examples included are especially eye-opening and provide insight on how designers create brand identities that work. A major section deals with handy tips on planning a design project, managing client relationships and delivering your designs. David's advice on the practicalities of the logo design business is where this book draws most value from. These insights could potentially save days and months of rework for a majority of designers out t..more
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Even though it's a fairly light book, I think I will be revisiting this one often. I've had a couple of inquiries about logos so I thought I'd at least read up on them. This is a good overview of what makes a good logo as well as an outline of the design process. Overall, I found the business tips to be most helpful as they can be extrapolated over a wider variety of freelancing. It's making me rethink the way I handle my own projects.
Feb 06, 2018Kimberly rated it it was amazing
Logo Design Love Pdf Free Download For Pc
If you're interested in Design, or if you're in the need of a logo to establish/create your brand identity - - then this SUPER informative book/resource guide is for you! David Airey shares his personal knowledge on things that have worked in his favor.. Juxtaposed, he also shares 'what not to do,' so one can avoid unnecessary pitfalls. David Airey's approach to delivering GEMS is completely captivating! It's so rich & I honestly couldn't take my eyes off the pages!
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Nov 08, 2012Anisha808 rated it it was amazing
One of the best I've read recently. David Airey's well structured chapters, written in an easy to understand manner, takes you through the entire design process involved in logo creation. The book showcases and explains many successful examples, offers tips for working smart and also has a Q&A section that addresses many problems faced by designers these days and how to overcome them in a practical and clever way. The book is invaluable for any graphic designer and is a must-have.
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David Airey is an independent graphic designer and consultant specialising in the design of logos and visual identities. Since opening his studio in 2005 he has worked collaboratively with clients worldwide to grow their businesses through distinctive, meaningful, and enduring design.